Pandora – Amazon Update
April 27th, 2010 Filed Under General
Pandora – Amazon Update
For those of you who read my recent Online Traffic Report , you might have noticed that Pandora Online Radio is the most popular radio station on the internet with approximately 14.8 Million US/15.6 Million Global monthly visitors. Their profits hit $50 million in 2009, Pandora is undeniably the most successful online radio station without a close second.
The process of getting your music on Pandora has unfortunately become more difficult. They’ve teamed up with Amazon and added a few new steps. This is not necessarily a bad thing because Pandora is successful largely due to the quality of the music that they play and if you have quality recordings you should be able to get on. It is still “doable” and definitely worth the effort in my opinion.
I have outlined the process below based on a recent email I received from Pandora’s staff.
The Basics: How to Submit
To submit music to Pandora, you’ll need these items:
1) a CD of your music
2) a unique UPC code for that CD*
3) this CD to be available through Amazon as a physical CD (and not just as MP3s)**
4) the legal rights to your music
5) a standard free Pandora account, based on a valid email address, that will be associated with this submission
6) MP3 files for two of the songs from your CD
Once you have all of these items ready to go, you can submit your music to Pandora for consideration here: http://submitmusic.pandora.com/.
Here is the link for Pandora with some additional information on how to go about getting your music accepted with them.
Additionally I want to let you know about Amazon’s Artist Central site (still in Beta). The good news is that Amazon is making a bigger commitment to online music sales. The process of setting up the Amazon Artist Central site takes a bit of time but is well worth doing. Amazon is a serious marketing machine and retail outlet and they are at our disposal.
Here is my link so you can see what a page looks like, although I am still working on it, you’ll get the idea.
Here are the links for the starting point in the event that you do not already have an Amazon Artist Central site and some general information you might find helpful.
www.artistcentral.amazon.com/faq
I hope this is helpful – I love to get your comments and questions.
Stay tuned,
Elizabeth
For more information on music marketing visit my home page at www.musicmarketings.com
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